Market analysis is much more than reviewing data or scanning a report. It takes both market and product knowledge and the critical ability to convert data into action.
Key concepts taught in this module include:
- Understanding market analysis and the role it plays in leasing a community
- Applying market knowledge to maximize leasing and retention rates
- Calculating the key ratios and formulas that define market performance
- Analyzing market data and making recommendations for community response
Note: This is an individual course module for the CALP credential. See CALP Online for credential requirements.
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