This course provides a comprehensive introduction to the core principles of marketing, including market research, consumer behavior, branding, digital marketing, and strategic planning. Through case studies, real-world applications, and hands-on projects, participants will gain the skills necessary to create and implement successful marketing plans in today's dynamic business environment.
Key concepts include:
- Developing effective marketing campaigns
- Analyzing market trends
- Applying innovative strategies to engage target audiences
Note: This is an individual course module for the CAM credential. See CAM Online for certificate requirements.